Driving ROI from Display Advertising: E-Tailer Case Study

More and more marketers that I talk to are focused on building a solid relationship with their customers. It seems we are moving away from simply transactional experiences with customers. In my last blog, titled “Reinventing Our Marketing Behavior”, I briefly discussed that consumer capitalism, the effort by brands to maximize consumer satisfaction, was in […]

Reinventing our marketing behavior

Reinventing our marketing behavior Ben Jorgensen Last week I gave a talk on “Reinventing the banner ad”, put on by Social Media Monthly. I wasn’t overly excited to talk about the the banner ad: no one likes banner ads, no one admits they click on them, and most people would rather attend/speak on well…just about […]

Is Ad Tech Being Haunted by the Ghosts of Ad Tech Past?

Is Ad Tech Being Haunted by The Ghost of Ad-tech Past? Being an ad tech startup these days comes with a ton of hurdles. Over the past 10 years, startups in the ad tech space approached brands with delusions of grandeur, over promising and under delivering. If you’re a new ad tech startup, this decade […]

Can You Spot the Chasm? How we cross chasms that lead to growth

Every company crosses several major hurdles on their journey from inception to success and possibly failure: Sales Force crossed a major hurdle when they realized that they needed to sell their product to the sales individuals and not IT people; Facebook crossed this when they got adoption outside of the major universities, and most of […]